Email marketing is an essential tool for businesses looking to grow their customer base and increase sales. One of the most popular email marketing platforms on the market today is Mailchimp. However, many businesses struggle with the cost of using this platform. In this article, we will explore ways to get discounts on Mailchimp and save money on your email marketing campaigns.
Why Mailchimp is a Popular Choice for Email Marketing
Mailchimp is a cloud-based email marketing platform that allows businesses to create and send professional-looking emails, newsletters, and automated campaigns. It has a user-friendly interface, making it easy for beginners to use, and provides advanced features for experienced marketers. With Mailchimp, businesses can reach their target audience, build brand awareness, and drive sales.
The Cost of Using Mailchimp
While Mailchimp offers a free plan, it has limited features and allows only up to 2,000 subscribers. As your subscriber list grows, you will need to upgrade to a paid plan. Mailchimp’s pricing is based on the number of subscribers you have and the features you require. The more subscribers you have, the higher the cost. Additionally, certain features like automation, A/B testing, and advanced analytics are only available on the higher-priced plans.
How to Get Discounts on Mailchimp
Here are some tips on how to get discounts on Mailchimp:
1. Pay annually
Mailchimp offers a discount of up to 10% if you pay for the annual subscription upfront. This can save you a significant amount of money over time.
2. Use a coupon code
Mailchimp occasionally offers coupon codes for new customers or promotions for existing customers. Keep an eye out for these codes, as they can provide significant savings on your subscription.
3. Take advantage of non-profit discounts
Mailchimp offers discounts to non-profit organizations. If you are a non-profit, you can contact Mailchimp to learn more about their discount program.
4. Look for partner discounts
Mailchimp partners with various companies to offer discounts to their customers. Check with your website hosting company or e-commerce platform to see if they have any Mailchimp discounts available.
5. Consider switching to a competitor
While Mailchimp is a popular choice for email marketing, it is not the only platform available. Consider researching other email marketing platforms to see if they offer better pricing or features that better suit your needs.
Best Practices for Using Mailchimp to Maximize Your ROI
Here are some best practices for using Mailchimp to maximize your return on investment:
1. Build a targeted subscriber list
Focus on building a targeted subscriber list rather than just adding as many subscribers as possible. This will help ensure that your emails are reaching the people who are most likely to be interested in your products or services.
2. Personalize your emails
Use Mailchimp’s personalization features to make your emails more engaging and relevant to your subscribers. This can help increase open and click-through rates, which can lead to higher sales.
3. Segment your list
Segmenting your subscriber list based on demographics, interests, and behavior can help you create more targeted email campaigns. This can lead to higher engagement and conversion rates.
4. Use automation
Mailchimp’s automation features allow you to create targeted email campaigns that are triggered by specific subscriber actions, such as signing up for your newsletter or making a purchase.